Brand Identity Guidelines
Brand identity guides are very valuable in helping organizations stay consistent and true to their brand and who they are. They provide a clear set of guidelines for how your company, organization, and/or product should be marketed. With a branding guide, you establish a clear direction on the use of your logo, color palette, typography, iconography, imagery, and any other crucial items relevant to your brand. All of these items play a vital role in keeping your brand recognizable, memorable, and consistent.