Increasing website visitors is necessary for the digital marketing conversion funnel to yield new leads. We use a variety of channels based on your business to increase your web visitors. However, the two most common strategies are search engine optimization (SEO) and pay-per-click (PPC) advertising. Both require a strategy from the start in order to produce results that not only increase website traffic but more importantly, lead to increased customer engagement and revenue. However, they differ based on ROI. PPC yields immediate results, but costs advertising dollars, making it more expensive, but offers quick growth.
SEO is a long term strategy that helps your website to rank on the first page of Google without paying for advertising. This process takes longer, but once established on the first page, all those page visitors are virtually free. More importantly with a solid SEO strategy, first place placement will remain for years to come. Our most clients start with a strong PPC campaign while the results from SEO build up. The beauty of this implementation is when a successful pay per click strategy with strong ROI is established, then when SEO results begin to show, the ROI shoots through the roof!
As a top Tampa Digital Marketing Agency, HighNorth crafts strategies that help boost website rankings and strategically position your company in front of the appropriate target market. This includes A/B testing of your site as well as extensive research to determine the best approach for your product. You can expect more organic traffic, more interested customers and to generate new leads.