Golf software seemed to be stuck in the late 90's. Golf is seeing a resurgence with the younger crowd and has actually seen its largest increase in new players since 1997. This meant a new type of tool needed to be built to better suit the industry. Out with the old - in with the new as they say.
Working with the Birdies team, we identified the ideal features which needed the most of our attention and started there. As the project grew we began to explore new ways to simplify the daily operations for all of the people behind the scenes and build something truly unique yet familiar at its core.